To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals, positioning you to be first in the door to make your pitch. What if you could get ahead of this process? The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. They’re performing online searches, reading relevant content, and comparing different options that can address their pain points.īut they’re not asking your sales team for help. Your prospects are out there right now, hunting for a solution to a problem you can solve.Įighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient.
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